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al Media Influencers

10 Marketing Stats That Prove Social Media Influencers Work

Now hear this! Do not underestimate the impact of social media influencers on your digital marketing. Social media influencers are credible, have large audiences and are authentic. Influencers create higher levels of engagement. They’re also more trusted and less expensive to hire than traditional celebrities. Influencers are also more relied upon than your average consumer. A …

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website marketing audit

How To Conduct An Effective Marketing Audit of Your Website

How often do you stop and think about your marketing strategy? Maybe you occasionally glance at your social media stats, check out how your blog content is performing, or carry out some A/B testing on your mailing list. That’s good, but it’s not enough. Why carry out a marketing audit? A thorough marketing audit of …

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digital marketing statistics

7 Digital Marketing Statistics Before You Start Your Campaign

Desktop and mobile advertising dollars have just passed the traditional, number one spend for marketers: TV. That’s right! Recently, digital advertising revenue rose to a whopping $72 billion, which is more than TV’s $71 billion. Armed with that fact, we want to talk about some other digital marketing statistics every marketer should think about before jumping …

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pokemon go marketing

9 Pokemon GO Marketing Tips To Drive Foot Traffic

When Pokemon GO was released in early July, 2016, smartphone users scrambled to “catch ’em all.” The 90’s generation has an ever growing interest in products and games that allow them to relive their youth. Pokemon was a major part of childhood for millennials, who remember collecting and trading Pokemon cards during recess at school and on weekends …

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ways to increase sales conversion of your ecommerce website

5 Basic Ways To Increase Sales Conversion Of Your eCommerce Website

Over 50% of Americans say they would rather shop online than in stores. In fact, about 80% of Americans say they’ve bought something online within the past month. In recent years, the ecommerce industry has soared to over $1.2 trillion dollars.  The takeaway? If you’re thinking about starting an ecommerce website for your business, it will certainly help you to …

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