How-To Guides

website marketing audit

How To Conduct An Effective Marketing Audit of Your Website

How often do you stop and think about your marketing strategy? Maybe you occasionally glance at your social media stats, check out how your blog content is performing, or carry out some A/B testing on your mailing list. That’s good, but it’s not enough. Why carry out a marketing audit? A thorough marketing audit of …

How To Conduct An Effective Marketing Audit of Your WebsiteRead More »

digital marketing statistics

7 Digital Marketing Statistics Before You Start Your Campaign

Desktop and mobile advertising dollars have just passed the traditional, number one spend for marketers: TV. That’s right! Recently, digital advertising revenue rose to a whopping $72 billion, which is more than TV’s $71 billion. Armed with that fact, we want to talk about some other digital marketing statistics every marketer should think about before jumping …

7 Digital Marketing Statistics Before You Start Your CampaignRead More »

ways to increase sales conversion of your ecommerce website

5 Basic Ways To Increase Sales Conversion Of Your eCommerce Website

Over 50% of Americans say they would rather shop online than in stores. In fact, about 80% of Americans say they’ve bought something online within the past month. In recent years, the ecommerce industry has soared to over $1.2 trillion dollars.  The takeaway? If you’re thinking about starting an ecommerce website for your business, it will certainly help you to …

5 Basic Ways To Increase Sales Conversion Of Your eCommerce WebsiteRead More »

free digital marketing tools

8 Free Digital Marketing Tools That Will Improve Your Business

Digital marketing isn’t easy, and getting started can be intimidating. If you’re looking to start a digital marketing strategy but aren’t sure if you can afford it, don’t worry — there are free digital marketing tools out there to help you! Here are eight free digital marketing tools to kickstart your digital marketing strategy: 1. WordPress WordPress …

8 Free Digital Marketing Tools That Will Improve Your BusinessRead More »

traffic arbitrage.

Understanding Traffic Arbitrage: 10 Things You Should Know

If you’ve spent any time researching online content marketing, you’ve probably heard of a strategy called traffic arbitrage. Viral websites like BuzzFeed and ViralNova often use traffic arbitrage as their main revenue strategy. So why can’t you? Let’s look at the top 10 things you need to know so you can use traffic arbitrage to enhance your …

Understanding Traffic Arbitrage: 10 Things You Should KnowRead More »

seo for dummies

SEO For Dummies: How to Master Technical SEO to Improve Rankings

You are aware of SEO. In fact, when you think of SEO you think of backlinking and keywords and phrases. But SEO goes far above and beyond creating great content. SEO is also very technical. And if you aren’t creating a website that is suited for search engine’s regulations, you are doing yourself a huge …

SEO For Dummies: How to Master Technical SEO to Improve RankingsRead More »