facebook ads

3 Step Checklist For An Effective Facebook Marketing Campaign

In the age of the internet, marketing has changed a lot. What once was the business of billboards and TV advertisements has increasingly become the realm of banner ads and image sharing. Since the advent of Facebook, marketing has been irrevocably changed. Facebook presents a multitude of priceless opportunities for marketers for many reasons, not …

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fail email marketing

10 Reasons Why Your Email Marketing Campaign Is Not Working

Along with being one of the most cost-effective business tools, email marketing is an intimate and adaptable way to build long lasting relations with many potential customers across many social groups. But without understanding how to hit the mark with valuable subscribers, it can be a complete waste of time, and that at the best …

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how to create an effective call to action button

12 Rules To Create A Super Effective Call to Action Button

Every good business owner knows that one of the major keys to success is engaging their target audience. Whether it’s through a TV commercial, a billboard, or an online advertisement, marketing experts are always trying to find new and exciting ways to engage with their customers. These days, the vast majority of marketing happens on …

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11 Proven Ways To Optimize Your Facebook Ads For Your E-Commerce Store

Facebook ads are a great way to increase your sales if you know how to do it right. Facebook has loads of data which can help you target and retarget your specific audiences easily. But again, the question is to how to do it right and how to measure the metrics? However, before measuring the …

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content marketing

Why Content Marketing Is Key For Every Business

The focus of content marketing has been gaining importance over the years. And probably rightly so. The digital marketing scene today is heavily clogged up with advertising in every space possible. Consumers don’t engage as much as ad banners these days, regardless of how interactive they are. Content marketing is a strategic marketing approach focused …

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animated gif email marketing

Improve Email Marketing Results Using Animated GIFs

There are a lot of GIFs on the internet these days. These funny diagrams and animated images can be seen every day in internet searches, text messages, image advertisements, etc. But did you ever think about using GIFs in your email marketing campaigns? You may not know this, but animated GIFs tend to improve the clickthru rate …

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remarketing-basics

4 Basic Steps To Run Your First Remarketing Campaign

One of the benefits of digital marketing over offline marketing, is the use of remarketing campaigns. Remarketing can be loosely explained as identifying who are people who have been to your website using tags or pixels, and then serving relevant personalised advertisements to them. In the offline world its probably almost impossible to conduct remarketing. …

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