How often do you stop and think about your marketing strategy? Maybe you occasionally glance at your social media stats, check out how your blog content is performing, or carry out some A/B testing on your mailing list. That’s good, but it’s not enough. Why carry out a marketing audit? A thorough marketing audit of …
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Desktop and mobile advertising dollars have just passed the traditional, number one spend for marketers: TV. That’s right! Recently, digital advertising revenue rose to a whopping $72 billion, which is more than TV’s $71 billion. Armed with that fact, we want to talk about some other digital marketing statistics every marketer should think about before jumping …
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It’s a well-known fact that over half of all new businesses fail. The number one reason? Most new businesses are not in touch with their customers. That is, they fail to identify a target group or their marketing strategy is too broad. The secret to success is in the specifics. But how do you narrow your focus? …
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Over 50% of Americans say they would rather shop online than in stores. In fact, about 80% of Americans say they’ve bought something online within the past month. In recent years, the ecommerce industry has soared to over $1.2 trillion dollars. The takeaway? If you’re thinking about starting an ecommerce website for your business, it will certainly help you to …
5 Basic Ways To Increase Sales Conversion Of Your eCommerce Website Read More »
Most businesses agree on using Google Adwords as a successful form of online advertising, but are you actively doing everything you can to keep your business on top? In 2016, Google decided to change it’s Adwords formatting to give businesses a better chance at initiating targeted audience interaction for a mobile world. Expanded Text Ads …
The anagram SEO (Search Engine Optimization) gets bandied around a lot in different white papers, but for a good reason. A little over 80% of those that boost their SEO practices saw returns almost immediately with 42% reporting a significant improvement. Contrary to what many people think, SEO isn’t rocket science. It just takes some effort …
Digital marketing isn’t easy, and getting started can be intimidating. If you’re looking to start a digital marketing strategy but aren’t sure if you can afford it, don’t worry — there are free digital marketing tools out there to help you! Here are eight free digital marketing tools to kickstart your digital marketing strategy: 1. WordPress WordPress …
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If you’ve spent any time researching online content marketing, you’ve probably heard of a strategy called traffic arbitrage. Viral websites like BuzzFeed and ViralNova often use traffic arbitrage as their main revenue strategy. So why can’t you? Let’s look at the top 10 things you need to know so you can use traffic arbitrage to enhance your …
Understanding Traffic Arbitrage: 10 Things You Should Know Read More »
You are aware of SEO. In fact, when you think of SEO you think of backlinking and keywords and phrases. But SEO goes far above and beyond creating great content. SEO is also very technical. And if you aren’t creating a website that is suited for search engine’s regulations, you are doing yourself a huge …
SEO For Dummies: How to Master Technical SEO to Improve Rankings Read More »
Advertising your webpage can be tricky. There are a multitude of ways you can make your site more visible (and, therefore, more visited) but it’s hard to know where to start. Whether you just created your page or you’ve had it a while, it’s never too early (or too late) to make use of keyword …
Step By Step Guide To Use Google Keyword Planner Read More »